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ALI SADAT

Chief Product Officer | Platform & SaaS Growth Leader | Data, AI & GTM Strategy | Ecosystem Builder

San Francisco Bay Area | LinkedIn

PROFESSIONAL SUMMARY

Chief Product Officer-level leader with a track record of building market-defining B2B SaaS platforms that scale, differentiate, and dominate their categories. Proven expertise in bridging platform architecture, data-rich product strategy, and go-to-market execution across high-growth companies (ZoomInfo, Seismic, Medallia, Salesforce). Successfully led organizations through the shift from product-centric to platform-first models, unlocking new revenue streams, driving ecosystem expansion, and establishing defensible competitive advantage through AI/ML.

CORE STRENGTHS

  • Product & Platform Strategy: Defining vision for canonical data models, API-first ecosystems, and TAM expansion.
  • AI & Data Products: Embedding machine learning and actionable intelligence into GTM and financial workflows.
  • Executive Leadership: Recruiting, developing, and leading global product teams (including senior leaders).
  • Ecosystem Development: Building ISV partnerships, marketplaces (Medallia Xchange, Seismic Exchange), and partner-led revenue strategies.
  • M&A/Acquisitions: Leading diligence, integration, and relaunch of strategic acquisitions (e.g., Strike Deck, Cooladata, Zingle).

PROFESSIONAL EXPERIENCE

SVP Product Management | Platform

ZoomInfo | San Francisco Bay Area | August 2024 – Present

  • GTM Data Model & Platform: Defined the canonical first-party schema for CRM records and engagement data; built the single source of truth unifying 1st- and 3rd-party GTM data, establishing the platform as the authoritative system of record over CRM.
  • Unified Profile: Delivered cross-CRM identity resolution and golden record merge engine combining customer-owned CRM/engagement data with ZoomInfo's proprietary intelligence into continuously updated Account and Contact profiles.
  • Global Event Bus: Architected the central event infrastructure processing all 1st- and 3rd-party data change events, powering deterministic and agentic workflow triggers across the platform.
  • Real-Time Integrations: Transformed CRM and data sync from monthly/weekly batch to 15-minute and event-driven intervals, enabling near-real-time GTM intelligence.
  • API, GraphQL & MCP Infrastructure: Modernized API infrastructure with OAuth; introduced GraphQL as the interface layer for the GTM Data Model and Platform, plus MCP tool support for AI agent-native consumption.
  • Credits & Consumption Strategy: Architected ZoomInfo's shift to consumption-based monetization; launched a unified credit currency consolidating all AI and data actions under a single model; defined the consumption strategy including new data action types, simplified credit pooling, and extension of credits to 1st-party data actions (CRM enrichment, engagement signals) alongside 3rd-party data consumption.

SVP Products | Seismic Enablement Cloud

Seismic | San Francisco Bay Area | June 2021 – August 2024 (3 years 3 months)

  • Platform & AI Leadership: Led the entire Enablement Cloud platform, managing a team of 45 Product Managers across Platform, AI, Analytics, and Integrations (CRM, M365, Zoom).
  • Product Innovation: Spearheaded the launch of high-priority products, including Seismic Meetings, Program Analytics, and Aura Copilot, accelerating product value delivery.
  • Ecosystem: Championed a platform mindset, fostering API and event usage, resulting in multiple productized solutions launched on the Seismic Exchange marketplace.
  • Team & IP: Established and led the AI practice, hiring the first dedicated team of AI Product Managers, and implemented an IP protection process resulting in Seismic's first patents.

Vice President of Products

AppZen | San Francisco Bay Area | June 2020 – May 2021 (1 year)

  • Drove product strategy for AI-Powered Finance Automation, aligning with the mission to detect fraud and streamline financial operations.
  • Launched AppZen's Autonomous AP solution, utilizing evolving AI technology for enhanced expense reporting and optimization.

VP Product Management

Medallia | San Francisco Bay Area | October 2016 – November 2019 (3 years 2 months)

  • Vision & Execution: Led the vision, strategy, and execution for the Medallia Experience Cloud, a highly scalable data platform with ML-based analytics and industry-specific applications.
  • Growth & Scale: Productized industry and horizontal application packages, launching Medallia Xchange with 40+ apps and developing a new application packager for internal and 3rd-party developers.
  • M&A: Key member of multiple acquisitions (Strike Deck, Cooladata, Promoter.io, Zingle, Crowdicity), leading search, due diligence, integration, and relaunch efforts, including Medallia Conversations (messaging platform/bot).
  • Team Building: Built the product team from the ground up, hiring 12+ PMs across multiple offices and defining career/progression paths.

Sr. Director Product Management | Data Platform and Apps

Salesforce (including Mulesoft) | San Francisco Bay Area | March 2011 – September 2016 (5 years 7 months)

  • Oversaw Data.com revenue growth of over 8x during tenure while delivering core capabilities into Sales and Service Clouds.
  • Led vision and execution for the Data platform and Apps, focusing on Data.com Clean, Prospector, Duplicate Management, and Geocoding Service.
  • Led the development of a metadata-driven cloud data management platform for real-time CRM enrichment (Lightning Data).
  • Platform Launch: Led the successful public launch of the CloudHub Platform (Mulesoft), acquiring 10 paying customers and 750+ registered users by General Availability (GA), establishing cloud integration leadership.

Technical Director, Channels and Alliances

Cast Iron Systems (Acquired by IBM) | San Francisco Bay Area | January 2008 – February 2011 (3 years 2 months)

  • WW Partner Technical Lead, focused on LotusLive Partner Integrations (Salesforce.com, SuccessFactors, Oracle). Won over 20 enterprise deals by streamlining the technical sales process and enhancing customer demos.

EDUCATION

California State University, Northridge BA, Biology and Computer Science

TECHNICAL SKILLS & DOMAINS

AI/Machine Learning · API Design · Platform Architecture · Go-To-Market Strategy · Data Modeling · B2B SaaS · CRM/Enablement · M&A Integration · ISV Ecosystems